Research Interests

Advertising, Place Marketing, Healthcare, Social Implications of Marketing, Public Policy, Digital & Social Media Marketing.

Publications

Ghosh Dastidar, Ayan and Avishek Lahiri, “Navigating Algorithmic Fallibility: Evaluating Implementation and Guidance Strategies in AI-Augmented Service Frontlines.” Forthcoming in the Journal of Service Research (ABDC A* and ABS 4 Journal).

Sunder, Sarang and Ayan Ghosh Dastidar (2026). “Macroenvironment and Marketing”, in Shrihari Sridhar (ed.), Oxford Bibliographies in Marketing (New York, NY, online edn, Oxford Academic).

Cortez, Roberto Mora, Wesley Johnston, and Ayan Ghosh Dastidar (2023), “Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?” Journal of Business Research (ABDC A and ABS 3 Journal).

Ghosh Dastidar, A., Sunder, S., & Shah, D. (2022), “Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis.” Journal of Marketing (part of UTD Top 24 and FT 50 Journals).

Cortez, Roberto Mora, and Ayan Ghosh Dastidar (2022), “A Longitudinal Study of B2B Customer Engagement in LinkedIn: The Role of Brand Personality.” Journal of Business Research (ABDC A and ABS 3 Journal).

Shah, Denish, and Ayan Ghosh Dastidar (2019), "Customer-centric Marketing: What, How, and Why do customer habits matter?" In Handbook on Customer Centricity, Edward Elgar Publishing.

Work In Progress

Shah, Denish, Ayan Ghosh Dastidar, Robin Coulter, and Jagdish Sheth, “Consumer Well-Being from a Brand: How and Why it Matters?” Preparing Manuscript for 3rd Round Review at the Journal of Business Research.

Chatterjee, Chandrayee and Ayan Ghosh Dastidar, “Too Hot, Too Cold: Ambient Temperature and Channel Substitution in Food Retailing.” Under Review at the Journal of Public Policy & Marketing

Ghosh Dastidar, Ayan and Denish Shah, “From Attention to Affordability: A Behavioral Conversion Funnel for City Competitiveness.” Data Analysis Stage (Target Journal: Information Systems Research)

Ghosh Dastidar, Ayan, Chandrayee Chatterjee, and Raji Srinivasan “Examining the Effect of Weight Loss Product Advertising on Nutritional Choice & Physical Activity” Preparing Manuscript for submission to the Journal of Marketing Research

De, Anwesha and Ayan Ghosh Dastidar, “The Place-Shopper Match: How Spatial Familiarity Determines Whether Retail Density Creates or Dilutes Value.” Data Analysis Stage (Target Journal: Journal of Marketing)